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Feb 28 I AM in Paris / backstage
Resort 2017
For our Resort 2017 lookbook shooting back in October 2016, the choice of location was unquestionable. Key pieces from the collection - the trench coat, the flared denim, the polka dot dress, the tailored suit call for nothing else, but Paris.

It was one of those rare sunny afternoons that we met with Sonya, the heroine of the story, in our beautiful apartment at rue George Bizet. Several hours of fittings with quick snaps on the iPhone camera followed by “straight out of bed” hairstyle and bordeaux lipstick and voilà, our Parisienne du jour was standing in the middle of the bustling street half-smiling into Justino Esteves’s camera.

With this story, we decided to show different, the undress, the authentic Paris, so our route ran through tiny markets, flower shops and countless boulangeries, with selfies for friends and coffee to go in between.

We love you, Paris!


Watch our Parisienne-inspired Resort 2017 lookbook here.

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